The Sober October Playbook

How to Crush this Year’s Sober October Challenge

You may have heard of “Sober October” and wondered what it’s all about. As more people swap alcohol for N/A alternatives, this month-long challenge has become a fun way to reset and experiment with feeling good.

Think of Sober October as a 31-day wellness boost for better sleep, sharper mornings, and more energy. Whether you’re sober-curious, chasing a health kick, or just wondering if you can actually skip alcohol for a whole month, this playbook gives you the tools, tips, and tasty alternatives to make it happen.

So, mark your calendar, grab your shopping list, and let’s dive into everything you need to know to crush this year’s challenge.

The Rules of Sober October (Made Simple)

At its core, Sober October is simple: no alcohol for 31 days. That’s it. But there’s plenty of room to make it your own. Some people opt for shorter versions, 14 or 21 days, as a gentle introduction.

The key is setting your “why.” Are you doing it for improved health, or just to challenge yourself? Knowing your motivation makes it easier to stick to the plan when social events, holidays, or tempting situations arise.

A few quick tips to make the rules work for you:

• Plan ahead: Stock your fridge with N/A alternatives and mocktail ingredients.
• Be open: Let friends and family know your plan so they can support you.
• Be flexible, not perfect: Slip-ups happen. Treat them as learning moments, not failures.

Following these simple rules can make Sober October manageable, rewarding, and surprisingly fun.

Your Drink Playbook – Smart Alternatives That Taste Great

Sober October doesn’t mean giving up flavor or fun. From non-alcoholic spirits and wines to THC seltzers, CBD drinks, adaptogenic beverages, and ready-to-drink mocktails, there are plenty of ways to stay refreshed and social without alcohol.

Non-Alcoholic Spirits & Wine

These drinks let you enjoy the ritual of sipping and mixing without alcohol. Many can be swapped one-to-one in your favorite cocktails, so you don’t have to sacrifice flavor.

• St. Viviana Cabernet Sauvignon Non-Alcoholic Wine
  • St. Viviana’s NA Cabernet Sauvignon is the perfect swap for your after-work glass of wine. Smooth and medium-bodied, it delivers those rich leather and tobacco notes you crave. Enjoy it alongside a ribeye or sip it solo for a cozy night in.
• ISH Non-Alcoholic Caribbean Spiced Rum
  • There’s no better NA swap for a mojito, or daiquiri. ISH’s Zero-Proof Spiced Rum delivers classic caramel, Madagascar vanilla, and warming nutmeg notes. A touch of pepper extract brings that familiar rum heat, minus the next-day headache.

THC Seltzers & Mix-Ins

Light, refreshing, and easy to enjoy, these drinks bring a mild uplifting buzz without alcohol. They are available in flavored and unflavored options with a variety of different strengths, they are great for calm social settings. Try mixing a THC shot into soda or your favorite beverage for a custom experience.

• Cabin Time Piña Colada THC Cocktail
  • This is a go-to for anyone craving something sweet, tropical, and lightly buzzed. Poured over ice or straight from the can, this 10mg THC mocktail satisfies with creamy coconut, sweet pineapple, and a hint of vanilla.
• Magic Cactus Sparkling THC Cactus Water
  • This refreshing pear cactus drink is the perfect pick-me-up. It combines a low-dose 2mg of THC to take the edge off, 4mg of CBG for a boost of clarity and focus, and 6mg of CBD to help calm the mind.
• Fuse THC Spirit
  • Fuse instantly transforms any beverage or mocktail into a THC-infused delight, making it a must-have for your bar cart thanks to its versatility.

Ready-to-Drink Mocktails

For those who want flavor without minimal prep, ready-to-drink mocktails take all the stress out of planning beverages. Just grab a pack, pour, and enjoy. They taste delicious and keep everyone at the party sipping in style.

• Non-Alcoholic Gin & Tonic Canned Mocktail
  • A zero-proof classic delivering crisp refreshment with no morning-after regret. Juniper, quinine, rosemary, coriander, and a hint of black pepper keep it bright and aromatic. Enjoy straight from the can or pour over ice with a sprig of fresh rosemary for a perfectly elevated mocktail experience.
• Ghia Lime & Salt N/A Spritz
  • Ghia’s signature bitter aperitivo gets a refreshing twist with fresh lime and a dash of sea salt. Lightly fizzy and perfectly balanced, this ready-to-drink spritz is ideal for sipping on its own, serving as a versatile mixer, or elevating any mocktail with a bright, citrusy kick.

CBD Drinks

CBD beverages are a great way to unwind, reduce stress, and stay calm during Sober October. They offer a subtle, relaxing effect without the buzz of alcohol, helping you stay centered whether you’re at a social event or enjoying a quiet evening at home.

• Chill CBD Sparkling Water
  • Crack open a can of CHILL sparkling water whenever you need a metaphorical chill pill. With 20 mg of CBD and refreshing citrus notes, this drink makes unwinding effortless.

Ready to Take the Challenge?

Sober October is a chance to reset, explore new flavors, and discover how good life can feel without alcohol. With N/A spirits, CBD and THC beverages, functional energy drinks, and ready-to-drink mocktails at your side, staying social and enjoying every moment has never been easier.

Grab your favorites, set your intention, and join the movement. Your body, mind, and taste buds will thank you.